Our Story

Two brown bottles with Vitamin C serum on wooden tray BeRootiful.

Hi, I'm Natalie

I’m the founder of BeRootiful, a brand born from my passion for creating natural skincare that’s as kind to your skin as it is to the planet.

As a beauty therapist with many years of experience, I’ve seen first hand how harsh products can damage the delicate barrier of our largest organ — the skin.

With so many complicated options on the market, I wanted to simplify skincare by focusing on truly natural, botanical ingredients — free from parabens, artificial preservatives, or synthetic fragrances.

The goal was simple: deep hydration and nourishment without compromise.

Sustainability has been at the heart of BeRootiful from the beginning, i’ve chosen glass jars over plastic, biodegradable packaging wherever possible, and always aim to keep our environmental footprint as light as possible. It hasn’t been the cheapest path, but it’s one I’m deeply proud of.

Like many people, I went through countless products that promised glowing skin but left me with irritation and disappointment. That frustration pushed me to research ingredients, learn everything I could about natural skincare, and start creating my own formulas.

What began as a personal journey soon grew into something much bigger.

Balancing motherhood, beauty therapy, and even flying as Cabin crew part-time, it’s taken time to bring BeRootiful to life — but every product has been carefully developed, professionally tested and tested by friends, family, and real people with real skin needs.

If you’re looking for skincare that’s kind, nourishing, and genuinely effective, I hope you’ll find something here that makes your skin — and you — feel truly cared for.

Natalie

What We Stand For

Vegan & Cruelty-Free – Always. Because kindness should extend to animals too.
Organic, Natural Ingredients – What you put on your skin matters, so we keep it pure, simple, and botanical.
No Parabens, Sulphates, or Artificial Preservatives – Ever. Your skin deserves better.
No Synthetic Fragrances – Only gentle, natural scents from botanicals.
Sustainably Made – With love for your skin and the planet, using glass jars and biodegradable packaging wherever possible.
Handcrafted in Small Batches – Thoughtfully created for quality and freshness.
Tested by Real People – Family, friends, and real skin needs — never on animals.